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ABOUT LEICA

Leica Camera AG is an international manufacturer of high-end cameras and observation products. The legendary reputation of the Leica brand is built on a long tradition of German excellence, craftsmanship and industrial design, combined with innovative technologies. The diversity of the company's activities is an integral part of the brand's culture, to make photography live with the times. Along with the Leica Galleries and Akademies spread around the world and the Leica Hall of Fame Award, the Leica Oskar Barnack Award (LOBA), is considered one of the most innovative awards today. Leica Camera AG, headquartered in Wetzlar, Hesse, with a second production site in Vila Nova de Famalicão, Portugal, is supported by a global network of subsidiaries and Leica Stores. Leica represents the best of German engineering and its fundamental precept is the culture of the gaze.

 

Leica has always emphasized perception and develops innovative tools offering a unique experience. The result is a long line of acclaimed cameras and lenses as well as a superb range of large-bore spotting products, including rangefinder binoculars and spotting scopes. These products push back the natural limits of perception and open new perspectives to human vision. Leica quality is at an unusual level - both in film and digital. These high-end systems with intuitive controls, provide the best image result and offer unparalleled creative freedom. Leica thus makes it possible to transform vision into personal creative accomplishment.

 

It is the objectives and the optical quality of the observation products that are at the origin of the Leica myth. Fruit of precision optical work, compact, handy, practical, they are real masterpieces intended for both film and digital photography and observation. With such optical performance, it is easy to capture and experience fascinating moments. The quality of images taken with Leica lenses is judged not only on the basis of technical criteria such as contrast and definition. It is also expressed by the aesthetic impression provided by the quality of the rendering, the richness of the tones and the impression of relief.

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