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Charles Yvon, son of Jean-Pierre Yvon, has always been part of the family business. He first invested there as an innovative developer before taking over the management in July 2018. With a scientific background, Charles Yvon then trained in Management at E2SE in Caen and then joined the Grande Ecole of commerce at EM Grenoble. No sooner had he taken over the reins of Le Veritable Cherbourg than Charles Yvon developed the brand in France and abroad. From 35 retailers, he wants to increase to 100 by the end of 2019. Always teeming with ideas, Charles continues to boost the brand image through new collaborations with prestigious houses. For a Made in France that makes sense but also to support the local economy, the young entrepreneur shows the desire to get closer to his suppliers. Latest example: the umbrella displays made in Bricquebec…

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