WE BELIEVE POST-PURCHASE IS THE
FUTURE FOR BRANDS
TOWARD TRUE CIRCULARITY: TOGETHER, MAKING SUSTAINABILITY POSSIBLE
How can we imagine truly circular production and enduringly sustainable products if we remain blind to their lives after the sale? How can we speak of durability when a product’s journey fades into obscurity the moment it leaves the brand’s hands?
Today, brands have reclaimed control over their supply chains. They track their products from raw material to retail, amassing data to optimize production and guarantee complete transparency to their customers. Yet, the moment a product steps out of the store, that visibility vanishes. What happens to these products? Who adopts them, cherishes them, repairs them? What do brands know about the rest of this journey? Nothing.
THIS IS WHERE WE STEP IN. THIS IS OUR MISSION, OUR FIGHT: TO RESTORE THAT LINK BETWEEN THE BRAND, ITS PRODUCT, AND EVERY CUSTOMER OVER TIME.
The future of consumption is already unfolding: by 2035, one out of every two products sold will be on the secondhand market. In France, circular fashion alone is projected to reach €14 billion by 2030, with exponential growth. But this circular economy remains an empty promise if brands lose track of their products, their many lives, their many stories.
Trust-Place was born from a deep conviction: to empower brands to follow their products beyond the first sale, throughout their lifespan, and far beyond. We don’t want to just provide information. We want to provide a link, a memory, a legacy.
Through a digital certificate of ownership, we establish a secure, one-of-a-kind connection between brands and their customers, even beyond first-hand ownership. This certificate assures the product’s authenticity and provides customers with transparency and reassurance about its origin, composition, and history. It’s more than a tool. It’s a statement: every product matters, every use matters.
WHY DOES THIS MATTER FOR BRANDS ?
When a brand learns that 30% of customers with a red T-shirt in size M report a stitching defect on the left sleeve, it can adapt production, reduce returns, and prevent waste.
When a brand discovers that over half of the owners of an appliance regularly consult the digital manual, it sees an opportunity to simplify usage and improve satisfaction.
When a brand finds that a quarter of its electric scooters have a defect on the rear wheel but not the front, it can adjust parts inventory, reducing unnecessary losses.
When a brand notices repeated purchases and rapid resales, it can identify the existence of a gray market and protect its product’s value.
We give brands the power to reconcile their knowledge of their customers—even through secondhand channels—with the regulatory requirements of the DPP and a complete understanding of their products’ life cycles. We offer them a vision beyond the sale, a vision for a circular future. Together, let’s make post-sale traceability our shared victory, our commitment to a more just and sustainable way of consuming.