M/SA partners with Trust-Place on its Fashion Show
- elelloum
- Jun 30
- 1 min read
On June 29, 2025, the Carreau du Temple hosted a landmark event dedicated to sustainable fashion and innovation: the Pure Fashion Day, led by visionary designer Sakina M’Sa and her new label M/SA (Makers of Sustainable Aesthetics).

A day of sharing and creativity
The program featured a talk on “Responsible Fashion: A Challenge for the Future”, bringing together experts and change-makers to discuss alternatives to fast fashion. Guests were also invited to take part in a creative workshopdesigned by Sakina M’Sa and Maison Mourcel, crafting unique accessories from ties provided by Emmaüs Défi. A raffle gave one lucky participant the chance to win an exclusive piece from the collection.
Launch of “The Pure” – SS26
Pure Fashion Day also marked the debut of “The Pure”, M/SA’s first collection. A true manifesto of responsible luxury, the line blends upcycling, inclusion, and craftsmanship, with 80% of materials sourced from luxury deadstock and unsold items. Produced within a social inclusion workshop, the garments embody both aesthetic and human value.

Trust-Place’s contribution
As a committed partner, Trust-Place supports M/SA by providing its secure digital certificate, ensuring the full traceability of each creation—from its origin to its second life. This innovation strengthens the emotional bond between the brand and its clients, while anchoring sustainable fashion in the digital era.
A shared commitment
Through this collaboration, Trust-Place and M/SA reaffirm a shared conviction: to make fashion desirable, sustainable, and inclusive. Together, they pave the way for a new era where creativity, innovation, and responsibility go hand in hand.
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