Trust-Place and SYW collaborate to provide an automated care & repair

Trust-Place, a platform of post-purchase experience, today announces its partnership with SYW, a leading aftersales and care & repair technology provider. This collaboration marks an important step in the evolution of the customer experience, placing sustainability, circularity and product care at the heart of the post-purchase journey. Together, Trust-Place and SYW enable brands to deliver a premium, seamless and responsible experience across the entire product lifecycle. Spanning luxury furniture, fashion, and the broader retail landscape, the partnership reflects a shared belief that post-purchase care is becoming a defining pillar of premium brand experience across industries.

The strategic shift towards circularity in luxury

The partnership between Trust-Place and SYW arrives at a turning point for the luxury industry. Beyond brand prestige, sustainability and circularity are now core components of high-end value. With the upcoming Ecodesign for Sustainable Products Regulation (ESPR) in Europe, luxury brands are shifting their focus from "selling products" to "managing product lifecycles."

By integrating SYW’s advanced care & repair technology with Trust-Place’s digital certification, we provide brands with a turnkey solution to meet these new regulatory demands while enhancing brand prestige through superior, long-term service.

The digital certificate as a gateway to care & repair and post-purchase services

Through this partnership, care & repair services become directly accessible via the Trust-Place digital certificate. With a simple scan, the product is instantly linked to its owner and opens a personalised service interface, giving customers access to post-purchase services, including care & repair.

When brands activate this feature in collaboration with SYW, customers are empowered to extend the life of their products through repair or resale, while maintaining a premium brand experience.

This integration creates a direct and seamless connection between brand and customer, strengthening proximity and enriching the post-purchase journey by combining SYW’s responsible care & repair solution with Trust-Place’s digital certificate platform.

Beyond Repair: A Data-Driven Relationship

The synergy between Trust-Place and SYW goes beyond simple maintenance. It creates a continuous feedback loop between the brand and the product's owner. When a customer initiates a repair request through their digital certificate, the brand gains invaluable Zero-Party Data on product durability and customer behavior. This insight allows brands to refine their craftsmanship and offer highly personalized follow-up services. In essence, the product's digital passport becomes a living record of its care, increasing its long-term value and fostering a relationship of transparency and trust that lasts long after the initial purchase.

“Our aftersales platform is built to connect service operations, product data and brand experience within a single system, across multiple industry verticals. Trust-Place integrates seamlessly into that ecosystem, adding a layer of verified customer feedback that helps brands make smarter, more prioritised decisions,” Hasna Kourda, CEO and Co-Founder, SYW

The Trust-Place platform already operates across various industries, such as fashion and luxury, home and design, or personal mobility, and the partnership could also expand into these sectors.

“By combining the expertise of Trust-Place and SYW, this partnership simplifies access to repair and resale services in just one click, making the post-purchase experience more intuitive and premium. It supports the adoption of more sustainable and circular models, while strengthening the relationship between brands and their customers throughout the product lifecycle,”

Didier Mattalia, GM, Trust-Place

Sources :

• European Commission - Ecodesign for Sustainable Products Regulation (ESPR): Factsheet 2024

• Bain & Company - The Future of Luxury: Why Circularity is the New Competitive Advantage

• Deloitte - The Luxury Opportunity: Sustainability and the Circular Economy as Growth Levers

• McKinsey & Company - Refining the Luxury Post-Purchase Experience through Digital Passports