A fierce defender of know-how and authenticity, S.T. Dupont announces a partnership with Trust-Place for the digital certification of its products. Technology at the service of luxury and exclusivity, a very modern way of preserving heritage.
Visionary and innovative since its creation in 1872, S.T. Dupont is embarking on a new era of quality assurance and ownership certification. Famous for its artisanal tradition and sophisticated creations that are passed down from generation to generation, the iconic French luxury house is launching a collaboration with Trust-Place, a leading platform for digital certification and post-purchase traceability. S.T. Dupont pieces purchased from February 2025 are now all accompanied by a digital certificate.
A digital passport
Thanks to the Trust-Place platform, each item of the brand will benefit from a digital certificate of ownership, guaranteeing its authenticity and provenance, and providing customers with absolute peace of mind when making their purchases as well as proof of ownership, regardless of the acquisition or transmission channel. A true "digital passport" or "life log" of the item, the latter will be transmitted in a dematerialized and tamper-proof manner by distributors or directly from customer to customer on the second-hand market in order to support the development of the circular economy in a solid and avant-garde way.
Guarantee authenticity
The main objective of this partnership is to strengthen the authenticity of S.T. Dupont products through an unprecedented digital certification. In a market where trust and authenticity are essential and often transmitted to the heart of families and time, S.T. Dupont offers its customers an innovative and secure shopping experience. This collaboration with Trust-Place represents a major step in preserving S.T. Dupont's core values, which have always been quality and craftsmanship.
An exclusive customer experience
Luxurious, this initiative goes well beyond simple certification. By associating each product with a digital certificate of ownership, S.T. Dupont will offer new services and exclusive experiences to its customers. These advantages, which will be built and evolved over time, will include, for example, access to exclusive content on the manufacturing and history of the product, invitations to private events or special offers reserved for certificate holders.
“At S.T. Dupont, we are deeply committed to authenticity and artisanal excellence,” said Alain Crevet, CEO of S.T. Dupont. “This partnership with Trust-Place allows us not only to guarantee the authenticity of our products, but also to enrich our customers’ experience by offering them exclusive services and privileged content.”
“We are truly delighted and honored to support a brand as prestigious as S.T. Dupont,” explains Gaëlle Delore, CEO of Trust-Place. “Guaranteeing the value over time of products as prestigious and durable as those offered by S.T. Dupont is crucial, particularly with a view to transmission. Combining this assurance and security with the history of the product, which can follow it throughout its life and be shared with the various owners, strengthens the brand’s image and unique know-how.”
This collaboration is part of S.T. Dupont's global strategy to strengthen its ties with its customers and maintain its commitment to excellence and innovation.
About ST Dupont :
Since its founding in 1872, ST Dupont has embodied the essence of French luxury, with its iconic collections of lighters, pens, leather goods and accessories. Guided by a heritage of craftsmanship, the brand continues to dazzle the world with its timeless designs and unwavering commitment to quality and authenticity.
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