Fleurgrain partners with Trust-Place for traceable vegan luxury

A meeting between innovation and emotion

The Franco-Californian maison Fleurgrain, a pioneer of luxury that is both elegant and sustainable, joins forces with Trust-Place to give its creations a unique digital identity, a symbol of authenticity, traceability, and the transmission of heritage. Founded by Cecylia and Lionel Ferrandon between Paris and Silicon Valley, Fleurgrain redefines the codes of luxury through a clear vision: the union of beauty, timelessness, and responsible innovation.

The emerging maison takes a new step forward by certifying its creations through a digital ownership passport. The goal: to guarantee the authenticity and traceability of each piece, while extending the relationship between the brand and its clients beyond the moment of purchase.

Pomme: the iconic, meaningful piece now digitally certified

Fleurgrain’s first creation, Pomme, perfectly embodies the brand’s convictions: luxury can be both beautiful and responsible. Pomme represents the quintessence of feminine elegance. Crafted from Leap, a premium material made from apples sourced from the cider industry, this versatile piece is designed to accompany its owner on every occasion. Each model is adorned with a signature diamond bearing a negative carbon footprint — a true symbol of the transparency and sustainability dear to Fleurgrain.

Thanks to Trust-Place, this diamond becomes the key to a secure digital passport, retracing the bag’s origin, manufacturing, and ownership history. This digital certificate protects the product’s value, facilitates its transfer, and anchors each creation in a philosophy of conscious and enduring luxury.

Transparent and traceable luxury

“It’s a real pleasure to collaborate with Trust-Place for this launch. The digital certificate is a key element of our vision: it creates a lasting bond of trust with our clients and places each Fleurgrain piece within a verifiable story. A big thank-you to the entire Trust-Place team and to Didier Mattalia for this valuable partnership!” Cecylia and Lionel Ferrandon, founders of Fleurgrain

For its part, Trust-Place continues its mission: to support next-generation brands in building a more direct, transparent, and sustainable customer relationship.

“Fleurgrain embodies this new era of luxury one where every creation has a story, an identity, and a conscience. Trust-Place’s technology provides clients with tangible proof of authenticity and sustainability, while strengthening the emotional connection that links Fleurgrain creations to their owners,”— Didier Mattalia, Co-founder and CEO of Trust-Place

Moving toward an ecosystem of trust and transmission

This collaboration marks a new chapter for Fleurgrain, which is already envisioning the future: modular collections with interchangeable jewelry and new sustainable materials, all accompanied by their digital certificates. It’s a step further toward a form of luxury where every object tells its story and continues it in the hands of those who wear it.

“Our authentication technology and resale support extend the lifespan of every Fleurgrain piece. Passing from one owner to another transparently preserves its value and keeps it in use longer, reducing environmental impact. Each product carries a digital passport showing the materials, origin, and story behind its creation. You always know what you own,” explain Fleurgrain’s founders.