Updated: May 6, 2021
Trust-Place (www.trust-place.com) and Frequentiel (www.frequentiel.com) today announce a partnership around a brand new offer, with the goal to allow Brands to set up quickly and easily Digital Certificates (also known as “NFT Passports”) associated with their products.
"Digital certification is becoming a reality for brands today" explains Didier Mattalia, Managing Director of Trust-Place. “With these digital passports associated to each item, consumers can now prove the authenticity and ownership of their goods at any time, especially in the resale market. The Brands, for their part, have access to the “after-sales” life cycle of their products, and can communicate with all their customers, including those they did not know before (indirect, second-hand, etc.), at pace of secure transfers of these certificates between owners”
Example of serialization on Ralph Lauren shirts
Indeed, beyond the immediate benefits and ROI for brands, particularly in terms of customer acquisition, Digital Certification primarily responds to very strong consumer demand. Transparency, authenticity, sustainability and the need for consideration are now part of the purchasing decision.
The principle of digital certification, also called “NFT passports” (Non Fungible Tokens) is based on the link between a physical product and its digital twin, encrypted and stored in a Blockchain. To do this, the articles concerned must have a unique number. This is called "serialization".
"Frequentiel is the European leader in serialization software and services around technologies such as RFID, NFC and even QR-Code" explains Jean-Baptiste Hochart, Retail Sales Director of Frequentiel. "For years, we have been providing serialization and upstream traceability solutions to the largest players in Retail, but also in the Pharmaceutical industry or the tertiary sector. The complementarity with Trust-Place was therefore obvious, and thanks to our common expertise, we sought to set up a simple, coherent and pragmatic offer to facilitate and accelerate the implementation of Digital Certificates for Brands that have not yet serialization system in place ”.
The two companies are currently working together on three projects involving reputable French Fashion Brands, which wish to quickly set up Digital Certification for their products, and validate a brand new packaged offer intended to accelerate this market.
“One of the obstacles to the implementation of digital certificates was the lack of serialization of items,” explains Didier Mattalia. “Frequentiel's expertise in this sector, combined with the flexibility of the Trust-Place solution has enabled us to build and package a unique offer: brands can now set up a Digital Certification in less than 6 weeks starting from zero! Our objective is to make the creation of these Certificates accessible quickly, simply and at an attractive cost, to as many brands as possible ”.
Example of an NFC chip at Moncler
"This serialization, which is the basis of NFT passports, can be carried out either using NFC chips, or QR-Codes, or a combination of the two" continues Jean-Baptiste Hochart,
"These identifiers are placed on the articles and at source, directly from suppliers. This ensures their authenticity, through labels of thread count, or by being integrated into the product for NFC chips. This process is one of the great strengths of Frequentiel and its ecosystem, built, mastered and tested for several years ”.
"We are really very proud of this new step, and of the gradual constitution of an ecosystem of business experts, familiar with the operational issues of the Brands on a daily basis. There is a lot of talk at the moment about digital sovereignty, Blockchain, or NFT (non-fungible token). With Trust-Place and our partners, we put all these notions - which can be complicated to understand at first glance -, at the service of very concrete use cases and generating real value for brands and for their customers, in areas increasingly varied ”concludes Didier Mattalia.